PRIVACY POLICY

INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE DATA CONTROLLER

1.1

We appreciate your visit to our website and your interest in Maple&Maren. This Privacy Policy explains how we collect, use, and process your personal data when you access and interact with our website. Personal data refers to any information that can identify you directly or indirectly as an individual.

1.2

The data controller responsible for processing personal data on this website in accordance with the General Data Protection Regulation (GDPR) is:

Maple&Maren
Email: info@MapleMaren.com

The data controller is the natural or legal person who determines the purposes and means of processing personal data, either alone or jointly with others.

1.3

To ensure the security of your personal data and protect confidential information (such as orders or inquiries), this website uses SSL (Secure Socket Layer) or TLS (Transport Layer Security) encryption. You can identify a secure connection by the “https://” prefix in the address bar and the lock icon displayed in your browser.

No automated decision-making or profiling is carried out that produces legal effects or significantly impacts you, as defined under Article 22 of the GDPR.

2. DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for informational purposes only, without registering or providing personal information, we automatically collect certain data transmitted by your browser to our servers (server log files). This includes:

• The pages you visit
• Date and time of access
• Volume of data transferred
• Referring URL (source of access)
• Browser type and version
• Operating system used
• IP address (anonymized where applicable)

This data is processed in accordance with Article 6(1)(f) GDPR, based on our legitimate interest in maintaining the functionality, stability, and security of our website. The data is not used for any other purpose or shared with third parties unless there are concrete indications of unlawful use.

3. COOKIES

To improve your experience and enable certain features, we use cookies on our website. Cookies are small text files stored on your device.

3.1 Types of Cookies

Some cookies are deleted automatically when you close your browser (session cookies), while others remain on your device for a defined period (persistent cookies), allowing us or our partners to recognize your browser during future visits.

Cookies may collect information such as browser type, location data, and IP addresses.

3.2 Purpose of Cookies

Certain cookies help simplify processes, such as saving items in your shopping cart for later visits. Where personal data is processed through cookies, this is done either:

• For contract performance (Article 6(1)(b) GDPR), or
• Based on our legitimate interest in improving website functionality and user experience (Article 6(1)(f) GDPR)

3.3 Third-Party Cookies

We may collaborate with advertising partners who place cookies on your device to make our content more relevant. Details about such cookies will be provided in the relevant sections of this policy.

3.4 Managing Cookies

You can configure your browser to notify you about cookies and decide individually whether to accept them, or to block them entirely. Please note that disabling cookies may limit certain website features.

When you first visit our website, you will be asked to consent to the use of non-essential cookies. You can modify your preferences at any time.

4. CONTACTING US

When you contact us (for example, via email or a contact form), personal data is collected. The specific data collected depends on the information you provide.

This data is used exclusively to respond to your inquiry and manage communication.

The legal basis for processing is our legitimate interest in responding to inquiries (Article 6(1)(f) GDPR). If your request relates to a contract, processing is also based on Article 6(1)(b) GDPR.

Your data will be deleted once your request has been fully resolved, unless legal retention requirements apply.

5. DATA PROCESSING FOR CUSTOMER ACCOUNTS AND CONTRACTS

When you create a customer account or provide personal data to complete a purchase, we process your data for the purpose of fulfilling the contract in accordance with Article 6(1)(b) GDPR.

The specific data collected can be seen in the respective input forms.

You may request deletion of your account at any time by contacting us. After contract completion or account deletion, your data will be restricted and deleted following statutory retention periods, unless:

• You have explicitly consented to further use, or
• We are legally permitted to continue processing the data

6. USE OF DATA FOR DIRECT MARKETING

6.1 Newsletter Subscription

If you subscribe to our newsletter, we will use your email address to send you updates and offers. Additional data is optional and used for personalization.

We apply a double opt-in procedure, meaning you must confirm your subscription via email.

By confirming your subscription, you consent to data processing under Article 6(1)(a) GDPR. We also store your IP address and registration time to prevent misuse.

You can unsubscribe at any time using the link provided in each email or by contacting us. Your email address will then be removed from our mailing list unless further use is legally permitted.

6.2 Marketing to Existing Customers

If you have previously purchased from us, we may send you promotional emails for similar products based on our legitimate interest (Article 6(1)(f) GDPR).

You can opt out of receiving such communications at any time without additional cost.

7. DATA PROCESSING FOR ORDER FULFILLMENT

7.1 Shipping and Payment

To process your order, your data may be shared with shipping providers and payment institutions where necessary. This is done in accordance with Article 6(1)(b) GDPR.

7.2 Payment Service Providers

PayPal

Payments processed via PayPal are handled by:
PayPal (Europe) S.à r.l. et Cie, S.C.A., Luxembourg

PayPal may perform credit checks where required. Further details can be found in PayPal’s privacy policy.

SOFORT / Klarna

If you choose SOFORT, your payment will be processed by Klarna Group. Relevant order and payment data will be shared for transaction purposes.

8. REVIEW REQUESTS

If you have given consent, we may send you a one-time email inviting you to leave a review. You may withdraw your consent at any time.

9. SOCIAL MEDIA PLUGINS

Our website may include links or integrations with social media platforms such as Facebook and Instagram. These are implemented using privacy-friendly methods, meaning no data is transmitted unless you actively interact with them.

Once you access these platforms, their own privacy policies apply.

10. ONLINE MARKETING AND ANALYTICS

We may use tools such as:

• Google Ads / DoubleClick
• Google Analytics
• Facebook Pixel

These tools help us analyze user behavior, improve our website, and deliver relevant advertising.

Where required, your consent will be obtained before using such technologies. You can disable tracking via browser settings or external opt-out tools.

11. RIGHTS OF DATA SUBJECTS

You have the following rights under the GDPR:

• Right of access (Art. 15)
• Right to rectification (Art. 16)
• Right to erasure (Art. 17)
• Right to restriction (Art. 18)
• Right to data portability (Art. 20)
• Right to withdraw consent (Art. 7(3))
• Right to lodge a complaint (Art. 77)

To exercise your rights, contact:
info@MapleMaren.com

12. RIGHT TO OBJECT

If we process your personal data based on legitimate interests, you have the right to object at any time. If your data is used for marketing, we will stop processing it immediately upon request.

13. DATA RETENTION

Personal data is stored only as long as necessary to fulfill contractual obligations, comply with legal requirements, or protect legitimate business interests.

Once no longer needed, your data will be securely deleted.

14. CONTACT

If you have any questions about this Privacy Policy or your personal data, please contact us at:

Email: info@MapleMaren.com